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We are excited to share this blog with you so you can get a more intimate look into our aesthetic and creative process of hand selecting each individual unique towel. All of our products are loomed in Turkey and run by a small family business.  

Our company started a few short months ago where our founder lived between Istanbul and Cape Town. Eventually after months of planning our project came to life as well as shooting our first campaign; and launching our online store. 

Our campaign was inspired by the summer culture of South African outdoor living. We wanted to shoot something that makes people want to be on the beach, where the clear ocean water and white sand beaches of Clifton served as the perfect backdrop to our new soft pastel resort towels.

 We worked with model Anica Myburgh from Fanjam models, and the wonderful film photographer Aubrey Ndeweni from Apetown Shenanigans, all bikinis and full pieces are designed in Cape Town by Akina label  




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