Written by Summah .Co
Earlier this year, we teamed up with Laura from Jayne Brand Atelier , Matanna Katz and Liese Kuhn from Ethereal Bound. Our girl gang had many coffee meetings, inspirational chats where we shared our similar passions and aesthetic ideas. The four of us teamed up to create the most perfect collaboration where we shot two campaigns. The first one called ‘Cooler Days’ featuring our Autumn Winter collection and the second one was our ‘Mens kit‘ collaboration where we teamed up with Nelle from Wass.
Our cooler days collection was inspired by the transition and transformation of different seasons. Just like our brand that is ever changing with new ideas and products we tried to capture simple moments that you could use your turkish towel or pestemal. Whether it be at home thrown over a couch, a picnic in the living room or snuggled up in bed, we tried to show this versatile collection in many different ways.
Our collection embraces change and is a seasonal celebration. The luxurious weaves are warmer in colour palette with thicker, richer textures and tones. One of our favourite ways though of showing these pestemals versatility was in the bathroom and how turkish towels can be used to brighten up any space. Quality over quantity is something we strive for at Summah, capturing every small detail and knotted tassles with other affordable luxury brands ; Aesop is a personal favourite between the four of us and we therefore used it throughout the shoot. Aēsop can be bought from the Loading bay in Cape Town.
After brainstorming the concepts and feelings we wanted to portray, Laura created some gorgeous mood-boards. In the spirit of true collaboration, each of us brought something different to the shoot and we all were in absolute prop heaven, playing around with so many different tactile pieces and gathering inspiration from things that made up a bigger concept.
Our Wass x Summah mens-kit collaboration was inspired by where the sea and land collide. After meeting up with Nelle and discussing ideas through emails and meetings, we decided on three curated mens kits; facial, grooming and travel. Elaborating on botanical and essential oils like hemp, aloe and citrus scents, and moisture being our main priority.
This will provide men with their daily necessities, and is suitable for all gentlemen. We paired our 100% Turkish face towel and added some essential accessories, with Wass to curate these three mens packs.
Both collaborations were so empowering and inspiring and it was wonderful to be able to work alongside other like-minded women.